Radish - Simple Sincerity

What this video is

Released in November 1997 as the second UK single from Radish's 'Restraining Bolt', 'Simple Sincerity' arrived at the tail end of a major-label bidding-war hype cycle that positioned the teenage Texas trio as America's answer to Silverchair and the post-Nirvana grunge lineage. Mercury Records, under manager Danny Goldberg (formerly Nirvana's manager), pushed the band heavily into the UK market where their sound…

Why it matters

The video documents one of the most scrutinized teen-prodigy major-label signings of the 1990s. Ben Kweller's subsequent solo career gave Radish retrospective significance as the proving ground for one of indie rock's enduring songwriters. As the second single from 'Restraining Bolt', 'Simple…