Louise - Undivided Love

What this video is

Released in August 1996, 'Undivided Love' arrived during the height of Britpop's commercial dominance and the concurrent UK pop explosion driven by the Spice Girls phenomenon. Louise Redknapp had recently departed Eternal and was establishing herself as a credible solo artist. The decision to engage a prominent LA-based director (Randee St. Nicholas) and stage a US-style choreography-heavy, black-and-white studio…

Why it matters

Occupies a pivotal position in mid-90s UK dance-pop, bridging the polished girlband tradition (Eternal) with the emerging solo female pop archetype that would dominate British charts through the late 1990s. The black-and-white choreography aesthetic and transatlantic production approach mark it as…

The director

Los Angeles-based photographer, director, and clothing designer. Directing career launched when Prince recruited her for his 'Gett Off' video. Directed hundreds of music videos across multiple genres, winning numerous MTV and CMT Music Video Awards. Signed…