Louise - In Walked Love

What this video is

Released March 4, 1996, as the second single from Louise's debut album Naked (EMI), this video documents the high-stakes moment of Louise Redknapp's solo establishment following her exit from Eternal. EMI invested heavily in CGI and high-production-value visuals to signal major-label commitment to the artist's rebrand. The single charted at #17 UK — her lowest-peaking charted single — partly due to unfortunate…

Why it matters

Documents the mid-1990s UK pop landscape where major labels used glossy, MTV-optimised music videos as the primary vehicle for solo artist launches. Represents the convergence of early CGI visual effects with fashion-influenced pop promo aesthetics, a hallmark of EMI-backed British pop productions…

The director

Tim Royes (25 Dec 1964 – 13 Aug 2007) was a British music video director and editor. He began his career at post-production facility Rushes, editing alongside Andy Morahan on Guns N' Roses videos including 'November Rain'. He transitioned to directing in the…