＂2024＂ prod. ojivolta, earlonthebeat, and Kanye West - ＂2024＂ prod. ojivolta, earlonthebeat, and Kanye West

What this video is

Released December 14, 2023, as Playboi Carti's first solo release in over two years, "2024" functioned as both a teaser single and a public promise: the title and bridge lyric explicitly declared that his long-anticipated third album (eventually titled Music) would arrive the following year. The track's co-production by Kanye West — who appeared in the music video wearing the same black hood from his Miami Vultures…

Why it matters

"2024" is a landmark document in the evolution of the rage/opium rap microgenre: it debuted Carti's dual-vocal technique — "baby voice" in the first half transitioning to a newly introduced "deep voice" in the second — within a single solo track, anticipating his full stylistic pivot on Music.…

The director

Louie Lesseos is a Los Angeles-based music video director and photographer operating under the brand LOUIEKNOWS. Active in the industry since 2016, LOUIEKNOWS LLC has produced videos for artists including YoungBoy Never Broke Again, Rich the Kid, Famous Dex,…