Oberhofer - Away Frm U Music Video

What this video is

Released in spring 2012 to accompany Oberhofer's Glassnote debut Time Capsules II, 'Away Frm U' arrived at the apex of the early-2010s indie blog-to-MTV pipeline. The band, founded by Brad Oberhofer as a solo NYU project in Brooklyn, had gained traction through touring with Sleigh Bells and Neon Indian before signing with Glassnote in 2011. The video's low-budget surrealist aesthetic reflects the era's embrace of…

Why it matters

Represents the early-2010s wave of Brooklyn-based indie pop acts bridging DIY blog culture and major-indie label distribution. The video's low-budget surrealism and fast-cut performance aesthetic became a defining visual grammar for the Glassnote/Domino/Secretly Canadian indie tier, distinct from…

The director

José 'Cheto' Menéndez is a director and camera professional whose IMDB credits span short films including Al final (2011), El Hijo Del Sur (2013), and Little Stories (2017). He is listed under the alternate name 'Jose Cheto Menendez' in camera department…