R.E.M. - Shiny Happy People

What this video is

Released in May 1991 as the second single from R.E.M.'s seventh studio album Out of Time, 'Shiny Happy People' represented a sharp commercial and tonal departure from the band's characteristically introspective alternative rock identity. Reaching No. 10 on the US Billboard Hot 100 and No. 6 on the UK Singles Chart, it became the only R.E.M. single to reach the top 10 in both countries. The song features guest…

Why it matters

A landmark example of alternative rock's early-1990s absorption into mainstream pop, 'Shiny Happy People' demonstrated both the commercial ceiling and the critical risk of indie artists pursuing radio-friendly accessibility. Its success helped propel Out of Time to Grammy Award wins and…

The director

American film and music video director. Began career as a journalist contributing to Rolling Stone, Vogue, The Village Voice, and The New York Times Book Review. Directed music videos for R.E.M., Aimee Mann, Wilco, and Sharon Van Etten. Originating director…