ROSE GRAY - Easy

What this video is

Released 22 January 2021 during the UK's third national lockdown, 'Easy' arrived as part of Rose Gray's debut mixtape Dancing, Drinking, Talking, Thinking — a project explicitly rooted in London nightlife culture at a moment when clubs were shuttered. The video's greenscreen surrealism and fast-cut energy serve as a proxy for the euphoria of live dance music experiences rendered impossible by the pandemic. Gray's…

Why it matters

A key early document of the 2020s UK indie-dance revival, 'Easy' synthesises trip-hop textures, 90s rave nostalgia and DIY pop aesthetics into a cohesive vision. The self-co-directed video reinforces the artist-as-auteur model increasingly prevalent in post-streaming independent music, and the…

The director

Rose Gray (born Rosie May Hudson-Edmonds, 31 December 1996, Muswell Hill, London) is a British singer-songwriter raised in Walthamstow, East London. She began releasing singles in 2019, dropped her debut mixtape Dancing, Drinking, Talking, Thinking in 2021,…