CSS - Alcohol

What this video is

Released in 2007 as part of the international rollout of CSS's debut album Cansei de Ser Sexy on Sub Pop, 'Alcohol' arrives at the peak of global appetite for irreverent Brazilian indie-dance. CSS had become a flagship act of the mid-2000s dance-punk and electroclash convergence, celebrated for their anti-image ethos and chaotic energy. The video's low-budget surrealist humor — centered on drunk bunnies —…

Why it matters

CSS's 'Alcohol' is a document of the mid-2000s electroclash and dance-punk crossover moment when Brazilian indie acts accessed global Sub Pop-backed distribution. The video's willfully lo-fi, comedic aesthetic stands as a counterpoint to the increasingly polished production of the era, cementing…

The director

Jared Eberhardt is a music video and commercial director. He won a fan/contest competition to direct the CSS 'Alcohol' video. He has been affiliated with Partizan, a leading international production company with offices in London, Paris, New York, and Los…