King Tuff - Black Moon Spell

What this video is

Released in fall 2014, 'Black Moon Spell' arrived during a mid-2010s resurgence of occult-themed rock aesthetics in American indie music. King Tuff (Kyle Thomas) had migrated from Vermont to Los Angeles, and the album — recorded at Studio B and released on Sub Pop — self-consciously channels the Sunset Strip's glam-rock and hard-rock heritage filtered through DIY punk sensibilities. The video's extreme darkness…

Why it matters

The video exemplifies a mid-2010s micro-trend of occult-aesthetic indie rock visuals — a low-budget, high-atmosphere approach prioritizing mood over kinetics. Its near-total absence of editing (0 scene changes, 300s single-shot runtime) is a deliberate formal statement within a Sub Pop promotional…

The director

Jared Eberhardt is a director and photographer formerly represented by Partizan, one of the industry's leading production companies for music videos and commercials with offices in London, Paris, New York, and Los Angeles. His IMDB credits include the 2013…