King Tuff - Madness

What this video is

Released March 25, 2015, this video documents King Tuff's January 2015 touring cycle behind 'Black Moon Spell' (Sub Pop, September 2014), his third full-length album. The video arrives at peak momentum for the Sub Pop-anchored garage rock revival, reflecting a broader mid-2010s cultural energy around independent touring bands, sold-out club shows, and the rejection of over-produced music video aesthetics in favor…

Why it matters

A defining artifact of mid-2010s garage-glam punk video culture. The tour-documentary format, rapid editing pace, and lo-fi handheld aesthetic position this firmly within the Sub Pop school of anti-MTV music video production — prioritizing community, sweat, and liveness over studio polish. The…

The director

Mike Wartella is a Brooklyn-based director and animator affiliated with Dream Factory Animation. He is best known for his cartoon and animation work, and has directed music videos for artists including King Tuff and Ex Hex. His IMVDb credits include King…