Sarcastic Sounds, Claire Rosinkranz, Clinton Kane - change ur mind

What this video is

Released January 29, 2021, during the height of pandemic-era music production, 'change ur mind' embodies the remote-collaboration model that defined early-2020s pop: three artists on separate continents self-filming content later stitched together by an editor. The track emerged from Columbia Records' ecosystem connecting TikTok-viral acts — Claire Rosinkranz had just exploded with 'Backyard Boy,' which inspired…

Why it matters

A defining artifact of 2021 lo-fi collaborative pop: the song operates at 79 BPM in E Major with a soft, introspective texture that bridges bedroom pop, lo-fi hip-hop, and TikTok-ready indie-pop. Its multi-artist rap/sung hybrid structure — with Clinton Kane noting he 'wrote his part in 20 mins'…

The director

Sterling Larose is a Canadian director, editor, and photographer based in Vancouver, British Columbia. He is the winner of the 2023 Prism Prize for his video for 'Damn Right' by Snotty Nose Rez Kids, and a three-time Juno Award nominee for Video of the Year.…