Rare DM - send nudes

What this video is

Released November 20, 2020, during the height of COVID-19 pandemic isolation, 'send nudes' documents a peculiar cultural moment: New York City's streets emptied by lockdown become the melancholy backdrop for a song about the loneliness of digital romance and modern dating. The video's GoPro-on-a-bicycle production method transforms constraint into identity, reflecting a broader 2020 surge in DIY music video…

Why it matters

As a darkwave and synthwave-adjacent track with electroclash DNA, 'send nudes' became a breakout moment for NYC's underground electronic scene during 2020, demonstrating that the genre could achieve viral cultural resonance through minimalist, artist-controlled production. It represents the…

The director

Rare DM is the recording and performing alias of Brooklyn-based artist Erin Hoagg, who writes, programs, and records all her music independently. Jordan Taylor Fuller is a filmmaker and co-director whose portfolio credits on Vimeo document the 'send nudes'…