The Staves - Good Woman

What this video is

Released in October 2020 during the height of the COVID-19 pandemic, 'Good Woman' emerged as a socially distanced live performance video — a format that became emblematic of 2020's music video landscape, when full-scale production was impossible. The song is the title track and lead single from The Staves' first album in six years, a record shaped by the death of the sisters' mother, the birth of Emily's first…

Why it matters

A landmark document of early-2020s UK art-folk, 'Good Woman' represents The Staves' transition from purely acoustic folk into a fuller, production-rich indie-folk sound. The video's stripped performance format aligns with a broader post-2015 movement of folk and Americana artists reclaiming…

The director

Olivia Eames (also credited as Olivia Emes) is a UK-based music video and documentary director. She began her career at MTV2 Gonzo before working with Beats1, Noisey, and Vice. She has directed content for brands including Red Bull, Apple Music, YouTube,…