Full Tac - Dumptruck

What this video is

Released December 3, 2021, 'Dumptruck' sits within Full Tac's peak creative period following the viral breakout of 'Where's My Juul??' (2019) and the 2021 hyperpop wave that saw underground internet artists cross into mainstream visibility. The track engages body-positive and self-objectification themes through an ironic, comedic lens—consistent with the queer-adjacent hyperpop internet community's reclamation of…

Why it matters

A representative artifact of 2021 DIY hyperpop/electroclash video production, demonstrating how internet-native artists collapsed the distance between meme culture, music production, and video direction into a single self-authored creative practice—an aesthetic mode with significant influence on…

The director

Jared Taylor Soule (b. February 1, 1989), known professionally as Full Tac, is an American music producer, director, actor, and internet personality based in Ridgewood, Queens. He has 24 directing credits on IMVDb, typically self-producing, editing, and…