The Raconteurs – Steady, As She Goes - The Raconteurs – Steady, As She Goes

What this video is

Released in 2006 as the debut single from The Raconteurs' debut album Broken Boy Soldiers, 'Steady, As She Goes' arrived at the height of the garage rock revival led by Jack White's broader ecosystem. The song reached number one on the Billboard Modern Rock Tracks chart and number four in both the UK and Denmark, and was named the second best song of 2006 by Rolling Stone. Two official videos were commissioned — a…

Why it matters

A landmark single of the mid-2000s garage rock revival, 'Steady, As She Goes' demonstrated that supergroup projects rooted in the Detroit underground (White Stripes lineage) could achieve mainstream alternative chart dominance without sacrificing raw energy. The dual-video strategy — art-cinema…

The director

The Malloys is the working name of brothers Brendan and Emmett Malloy, self-taught LA-based directors who rose to prominence in the late 1990s filming surf culture before transitioning to music videos and commercials. Their video for Foo Fighters' 'Breakout'…