Bewafai Video Song ｜ Rochak Kohli Feat.Sachet Tandon, Manoj M ｜ Mr. Faisu, Musskan S & Aadil K - Bewafai Video Song ｜ Rochak Kohli Feat.Sachet Tandon, Manoj M ｜ Mr. Faisu, Musskan S & Aadil K

What this video is

Released on April 20, 2020 — deep within the first wave of COVID-19 lockdowns globally and in India — Bewafai exemplifies the T-Series strategy of releasing emotionally resonant standalone singles to capture streaming and YouTube audiences confined at home. The video exemplifies a broader 2019–2021 industry trend of casting social media influencers with massive TikTok and Instagram followings (Mr. Faisu had over 26…

Why it matters

Bewafai is a representative artifact of the post-Bollywood standalone Hindi single format that flourished under T-Series' digital-first strategy from 2018 onward. It demonstrates how non-film Hindi music videos evolved cinematic production values — multi-location shoots, professional colorists,…

The director

Ashish Panda is an Indian music video and commercial director working predominantly within the T-Series production ecosystem. He is known for narrative-driven music videos that adopt a short-film visual language, directing talent drawn from both the…