Kings Of Convenience - Toxic Girl

What this video is

Released in 2001 as a single from 'Quiet Is the New Loud', 'Toxic Girl' emerged at the crest of a small but influential movement in the European pop underground that prized acoustic intimacy and subtle songwriting over production spectacle. The album's title itself became shorthand for a counter-cultural stance against maximalist late-90s pop. The video's 35mm Bergen location shoot literalises this philosophy…

Why it matters

A defining artefact of early-2000s Scandinavian indie folk, 'Toxic Girl' and its video represent the visual grammar of the 'quiet' aesthetic — 35mm grain, available light, unhurried editing — that influenced a generation of European indie video-making. Its director, Nemeta, brought a French…

The director

French director and writer active across music videos, fiction, and documentary. Served as Michel Gondry's first assistant director for approximately ten years. Directed the iconic Modjo 'Lady (Hear Me Tonight)' video (2000). Later directed documentaries…