Marco Mengoni - Due Vite

What this video is

Released at the intersection of two major European music institutions — the Sanremo Music Festival, Italy's premier song competition with roots in 1951, and the Eurovision Song Contest — 'Due Vite' occupied a rare dual-platform prestige position in early 2023. Mengoni's win at Sanremo 2023 was his second (after 2013), and the song carried significant emotional weight as a meditation on two lives drifting in…

Why it matters

Represents a high-water mark for the post-pandemic Italian pop ballad: a genre that synthesizes the lyrical density of canzone d'autore with the emotional directness required for broadcast competition formats. The video's austere naturalism — counterpoint to the maximalism typical of Eurovision…

The director

Italian creative director and filmmaker based in Milan. Known for music video work primarily within the Italian pop sphere, including multiple collaborations with Marco Mengoni. His broader portfolio spans branded content (Prada) and art direction. IMDb…