Gianni Morandi - L'Allegria

What this video is

Released in the summer of 2021, 'L'Allegria' captures Italy's emotional reopening after COVID-19 restrictions. The song, written by Jovanotti for Gianni Morandi — one of Italy's most iconic pop singers since the 1960s — is an explicit hymn to joy and resilience. The choice of Valentino Rossi's VR46 Motor Ranch as the location fuses three pillars of Italian popular culture: pop music, motorsport, and communal…

Why it matters

Represents the contemporary Italian canzone pop tradition at its most broadly commercial and generationally inclusive. The collaboration between a 1960s icon (Morandi), a 1990s–2000s hitmaker (Jovanotti), and a sports celebrity (Rossi) exemplifies how legacy Italian pop repositions itself for…

The director

Michele 'Maikid' Lugaresi is an Italian director, photographer, and videomaker based in Forlì. He is a longtime creative collaborator of Jovanotti (Lorenzo Cherubini), having worked together since the early soleluna.com era. He directed the docu-fiction film…