Pusha T - Trouble On My Mind feat. Tyler, The Creator

What this video is

Released July 20, 2011, 'Trouble on My Mind' arrived at a precise cultural inflection point: Pusha T was re-establishing his solo identity under Kanye West's GOOD Music imprint following Clipse's hiatus, while Tyler, the Creator and Odd Future were at the crest of their cultural breakthrough following Goblin's May 2011 release. The collaboration bridged two distinct hip-hop worlds — the Neptunes-produced,…

Why it matters

A landmark of the early-2010s underground-to-mainstream hip-hop crossover, 'Trouble on My Mind' demonstrates the viability of generationally disparate rap collaborations. The Neptunes' production bridges their early-2000s Clipse-era minimalism with Odd Future's experimental edge via Left Brain…

The director

Jason Goldwatch (b. September 1, 1976, San Francisco) is an American music video director, co-founder and Executive Creative Director of Decon/Mass Appeal. He attended San Francisco School of the Arts and California Institute of the Arts, was recruited by…