Pusha T - Lunch Money (Explicit)

What this video is

Released November 19, 2014 as the lead single from the then-forthcoming King Push LP via G.O.O.D. Music and Def Jam Recordings, 'Lunch Money' arrived during a culturally charged moment for Pusha T — following the critical success of My Name Is My Name (2013) and amid heightened anticipation for his second solo album. The Kanye West production samples Jean-Jacques Perrey's 'E.V.A.,' constructing a psychedelic,…

Why it matters

A landmark prestige hip-hop video of late 2014, demonstrating how G.O.O.D. Music-adjacent releases elevated rap music video production to arthouse-adjacent status. Emil Nava's multi-format approach — blending surveillance aesthetics, street dance, and luxury iconography — represents the genre's…

The director

Emil William Capper Nava (born 29 March 1985, London, England) is a British music video director and creative director. After leaving school at 16 and working as a chef, he entered the music video industry as an assistant director, with early credits…