Pusha T - Hold On ft. Rick Ross (Explicit Official Video)

What this video is

Released November 14, 2013, this video accompanies a track from Pusha T's debut solo album 'My Name Is My Name' on Def Jam Records, produced by Kanye West and Hudson Mohawke. It arrives at a pivotal juncture in Southern hip-hop: the mainstreaming of trap music's confessional mode, where artists shifted from pure bravado to moral reckoning with their street pasts. The symposium-style visual — rappers sermonizing to…

Why it matters

A landmark example of the 'street confessional' sub-genre emerging within early 2010s trap and Southern rap. The video eschews the era's dominant materialist rap-video tropes in favor of stark documentary realism, reinforcing the track's thematic weight around regret, systemic injustice, and…

The director

Andres 'Dre' Alvarez, known professionally as Dre Films, is a Miami, Florida-based music video director. He rose to prominence as the in-house visual director and head of film and marketing for Maybach Music Group (MMG). His career began through nightclub…