August Alsina - Make It Home ft. Jeezy

What this video is

Released on Valentine's Day 2014 and premiered on BET's 106 & Park, 'Make It Home' arrived at a moment when Southern street R&B was reclaiming mainstream space through raw autobiographical storytelling. August Alsina, a New Orleans-raised artist signed to Def Jam, channeled the lived realities of poverty, street hustle, and police encounters in a video aesthetic that rejected glamour in favor of gritty documentary…

Why it matters

A defining visual artifact of early 2010s street R&B, 'Make It Home' exemplifies the genre's embrace of cinematic narrative video formats over performance-only clips. Its reverse-timeline structure, dark visual grammar, and socially grounded subject matter — police encounters, hustling,…

The director

Payne Lindsey is an American director, documentary filmmaker, and podcast host born November 21, 1987 in Kennesaw, Georgia. He obtained his first video camera at age 10 and began directing music videos for Atlanta-area artists in his late teens. He built a…