August Alsina - Get Ya Money ft. Fabolous

What this video is

Released April 16, 2014, the same day as August Alsina's debut album Testimony on Island Def Jam, 'Get Ya Money' ft. Fabolous represents a key artifact of the mid-2010s New Orleans-to-national crossover moment in trap-influenced R&B. Alsina, a New Orleans native, fused Southern street sensibility with melodic R&B vulnerability, distinguishing himself from contemporaries during a period when artists like The Weeknd…

Why it matters

A defining single from August Alsina's debut album cycle, 'Get Ya Money' illustrates the 2014 moment when trap production aesthetics (Dun Deal's clean guitar textures) merged with classic R&B melodicism to form a commercially viable and critically resonant hybrid. The track and video helped…

The director

Payne Lindsey (b. November 21, 1987, Kennesaw, Georgia) is an American director, documentary filmmaker, and podcast host. He began his career directing music videos and commercials before co-founding Tenderfoot TV in Atlanta in 2016. He is best known for the…