August Alsina - I Luv This Shit (Explicit) ft. Trinidad James

What this video is

Released February 2013 as August Alsina's debut single on Def Jam, 'I Luv This Shit' emerged at the intersection of Atlanta trap production and New Orleans soul, marking a new generation of Southern crossover R&B. Filmed on Atlanta streets and in a strip club, the video visualizes the melancholic hedonism embedded in the track — alcohol, late nights, and understated sorrow beneath the celebration. The pairing of…

Why it matters

A landmark debut single in the post-trap R&B wave, the video codified an aesthetic — dark, amber-lit, street-real — that defined early 2010s Southern R&B visuals. Motion Family's handheld, location-rooted style became a blueprint for low-budget-to-platinum music video production in the Def Jam New…

The director

Motion Family is an Atlanta-based music video collective formed in 2005 by David KA, Diwang Valdez, and Sebastian Urrea, with backgrounds in design, photography, and video production. Their music video work gained worldwide acclaim with a client roster…