YG - My Nigga ft. Jeezy, Rich Homie Quan (Explicit)

What this video is

Released September 4–17, 2013, 'My Nigga' emerged at the apex of DJ Mustard's ratchet production dominance and YG's transition from Compton mixtape artist to Def Jam major-label act via Jeezy's CTE World imprint. The video visualizes a cross-coastal hip-hop alliance — YG (Compton, CA) with Jeezy (Atlanta, GA) and Rich Homie Quan (Atlanta, GA) — reflecting the early-2010s convergence of West Coast and Southern trap…

Why it matters

A defining artifact of the 2013 West Coast ratchet movement, the track peaked at No. 19 on the Billboard Hot 100 and was eventually certified 5x platinum by the RIAA, becoming one of DJ Mustard's signature production credits. The video's stripped-back performance aesthetic and multi-artist crew…

The director

Motion Family is a Los Angeles-based directing collective composed of three directors: David KA, Diwang Valdez, and Sebastian Urrea. Active from at least 2011, they function as director, editor, and cinematographer across projects. Notable credits include…