YG - One Time Comin'

What this video is

Released October 26, 2016, in the immediate aftermath of high-profile police killings of Philando Castile and Alton Sterling and amid the height of the Black Lives Matter movement's mainstream visibility, 'One Time Comin'' channels collective Black American trauma around racialized policing. The video's deliberate appropriation of body-cam and surveillance aesthetics inverts law enforcement's own visual tools,…

Why it matters

A landmark example of mid-2010s protest hip-hop from the West Coast, 'One Time Comin'' demonstrates how mainstream rap video production absorbed documentary and activist visual language in the BLM era. Its self-directed, dual-POV structure anticipates later trends in politically engaged music…

The director

YG (born Keenon Daequan Ray Jackson, March 9, 1990, Compton, California) is an American rapper signed to Def Jam Recordings. He directed his own music videos including 'One Time Comin'' (2016) and the 2014 YG feat. DJ Mustard 'Left, Right' video, per IMDb…