YG - Left, Right ft. DJ Mustard

What this video is

Released in late 2013 / early 2014 as the second single from YG's debut studio album My Krazy Life (Def Jam/CTE World), 'Left, Right' arrived at the apex of DJ Mustard's commercial dominance over West Coast hip-hop radio. The video's Roscoe's Chicken & Waffles location is a culturally loaded Los Angeles landmark, grounding the visual firmly in L.A. Black cultural geography. The party-video format explicitly invokes…

Why it matters

A definitive artifact of the 2013–2014 'ratchet' production movement pioneered by DJ Mustard, whose minimalist three-note themes, hi-hats, claps, and 'hey' chants became the sonic signature of West Coast club rap. The video codifies the visual grammar of that sound: Compton geography, house-party…

The director

Armenian-American film director and photographer based in Los Angeles, CA. Known for documentary-influenced aesthetics, narrative flow, and nocturnal West Coast visual language. Filmography spans 65+ music video credits including work for Tyga, Lupe Fiasco,…