YG - Why You Always Hatin？ ft. Drake, Kamaiyah

What this video is

Released in August 2016 as a companion piece to YG's critically acclaimed Still Brazy LP (Def Jam Recordings), this video crystallizes the West Coast rap luxury aesthetic at peak mid-2010s streaming virality. YG's Bompton origins provide an aspirational wealth-display narrative rooted in authentic regional identity, while Drake's OVO-Toronto presence signals the cross-coastal commercial mainstream, and Kamaiyah's…

Why it matters

Represents the mid-2010s convergence of Compton street rap credibility with streaming-era luxury video production values. The video's escalating set-piece structure — helicopter to mansion pool party — became a template for aspirational West Coast rap visuals. Its tri-artist format (YG, Drake,…

The director

Joe Weil is the founder and president of Psycho Films, a Los Angeles-based production company. A native of St. Louis who studied Film Production at the University of Southern California, Weil is a director, producer, and writer known for music videos for…