YG - Big Bank ft. 2 Chainz, Big Sean, Nicki Minaj

What this video is

Released June 23, 2018, 'Big Bank' arrived at the apex of the streaming-era posse cut revival, when multi-platinum collaborations between coast-crossing rap superstars defined mainstream hip-hop's commercial identity. Produced by DJ Mustard, the video embeds deliberate socio-political subtext — including imagery referencing Colin Kaepernick — within a framework of opulent wealth display, reflecting the dual…

Why it matters

Represents the peak form of the late-2010s commercial West Coast trap aesthetic, with DJ Mustard's bass-heavy minimalist production and YG's Compton identity fused with pop-crossover ambitions. The video's literalist verse-by-verse structure became a template for multi-artist collaboration videos.…

The director

Taj Stansberry is an American music video director known for high-profile commercial hip-hop and pop visuals. He has directed videos for Rihanna, Usher, and Jennifer Lopez, including J.Lo's 'On The Floor,' which broke the YouTube record for most-watched…