Grouplove - Colours

What this video is

Released in early 2011, 'Colours' arrived at a moment when indie rock bands were rapidly ascending from blog-culture discovery to Atlantic Records-backed mainstream platforms. Grouplove, an L.A.-based quintet formed in 2009, leveraged Canvasback/Atlantic distribution and a breakout festival presence to convert blog buzz into chart viability. The video's tribal primitivism — face paint, outdoor ritual, performative…

Why it matters

A defining artifact of the 2010–2012 indie-rock mainstream crossover wave, 'Colours' exemplifies the post-blog-era breakthrough single: aesthetically tribal, energetically communal, and commercially accessible. As the lead single from Never Trust a Happy Song, it established the template — lush…

The director

Jordan Bahat is a first-generation American filmmaker, born and raised in Los Angeles. He graduated from USC's School of Cinematic Arts film production program with an emphasis in directing and editing. He began his career with the award-winning documentary…