Grouplove - Deadline

What this video is

Released March 10, 2021 — two days before the surprise drop of Grouplove's fifth studio album 'This Is This' — 'Deadline' arrived as an unexpected cultural burst during the tail end of COVID-19 pandemic lockdowns. The video's vibrant, handcrafted aesthetic and cathartic energy directly mirrored the band's stated intent for the album: to give listeners permission to feel intensely and expressively after a period of…

Why it matters

A defining example of 2020s indie alt-rock music video production that leverages artisanal stop-motion and handcraft aesthetics as emotional amplification — bridging the band's decade-long identity as eclectic, high-energy performers with a new visual language rooted in tactile animation.…

The director

Anne Ploegman is a filmmaker and animator specializing in stop-motion animation. She writes, directs, and builds the sets, puppets, and props for her films, which have screened and won awards at film festivals internationally. She is also a published author…