Fredo Bang - Freak ft. Latto, Petty Levels

What this video is

Released November 2020 amid the COVID-19 pandemic's reshaping of music video production, 'Freak' belongs to a wave of commercially polished Def Jam-backed rap visuals that maintained momentum through indoor, crew-minimal shoots. The video documents an important cultural moment: Fredo Bang's crossover from Baton Rouge regional notoriety to national mainstream visibility via In The Name Of Gee (peaking at #40…

Why it matters

Documents the maturation of Baton Rouge street rap into nationally distributed commercial product under Def Jam infrastructure, while capturing Latto at a transitional career moment pre-rebrand. Tay Keith's production anchors the track in late-2020 Southern trap orthodoxy, making it a useful genre…

The director

BenMarc is a director of music videos and commercials with verified credits in the hip-hop and R&B space. His documented music video directorial work includes Fredo Bang's 'No Security' (2020), BIA's 'Milano' (2023), and BIA's 'Fallback' (2023), alongside…