Pusha T - Exodus 23_1

What this video is

Released in May 2012 amid a high-profile simmering feud between Pusha T / G.O.O.D. Music and Young Money Entertainment (Drake, Lil Wayne), 'Exodus 23:1' became a flashpoint in one of hip-hop's most documented label rivalries of the era. The video's deliberate return to Norfolk, Virginia street imagery grounds Pusha T's authenticity claims in place-based identity, visually countering the perceived artifice he…

Why it matters

A landmark entry in early-2010s hardcore hip-hop, 'Exodus 23:1' represents the genre's capacity for sharp lyrical warfare delivered through stark, location-authentic visuals. The video reinforces the documentary-realism tradition in rap video-making — prioritizing street credibility over…

The director

Samuel Rogers is a music video director known for work in hip-hop and street-oriented visual storytelling. He directed the 2012 video for Pusha T's 'Exodus 23:1', with editing credits shared alongside Mike Carson. Rogers is noted for his ability to translate…