Pusha T - If You Know You Know

What this video is

Released on June 20, 2018, as the official YouTube video for the opening track of Pusha T's critically acclaimed third solo album DAYTONA (May 25, 2018) — itself the first of Kanye West's 'Wyoming Sessions' albums. The video debuted amidst the height of the Pusha T vs. Drake beef, with the 'Story of Adidon' diss track having dropped just weeks prior. The video's central narrative — a Black man in a white Ferrari…

Why it matters

Represents a defining visual document of late-2010s prestige rap: the intersection of Kanye West's sample-flipping minimalist production, Pusha T's legacy coke-rap lyricism, and socially conscious visual storytelling. The video's lo-fi glitch aesthetic deliberately subverts the high-budget rap…

The director

Shomi Patwary (born February 20, 1982, Dhaka, Bangladesh) is a Bangladeshi-American filmmaker and co-founder of the creative collective Illusive Media, based in New York City. He attended Old Dominion University in Virginia, where he co-created Illusive…