Pusha T - If You Know You Know (Live From Jimmy Kimmel Live!)

What this video is

Aired June 1, 2018, during one of the most culturally significant weeks in 21st-century hip-hop: Pusha T had just released DAYTONA (produced entirely by Kanye West as part of the Wyoming Sessions) and days earlier dropped 'The Story of Adidon,' widely considered the most devastating diss track in the Pusha T–Drake beef. The performance thus carried extraordinary cultural weight — serving simultaneously as album…

Why it matters

This performance represents a landmark moment in the elevation of late-night TV appearances as high-concept visual art objects. By commissioning a director to design the performance environment rather than relying on standard show production, the Pusha T/Mike Carson collaboration helped establish…

The director

Grammy-nominated, award-winning American director and designer born in Los Angeles and raised in the Chicagoland area. Founder and creative director of The 92 Group, a multidisciplinary design collective. Specializes in live performance direction, film,…