Pusha T - Millions (Explicit) ft. Rick Ross

What this video is

Released in early 2013, 'Millions' arrived at a pivotal crossroads in American hip-hop: the mainstream consolidation of trap production aesthetics (here supplied by Southside and Ricobeats' bombastic brass-driven instrumental) coincided with Pusha T's transitional moment from Clipse-era Jive Records to Kanye West's G.O.O.D. Music imprint on Def Jam. The single served as a promotional vehicle for the forthcoming 'My…

Why it matters

A key artifact of the 2012–2014 transitional period when trap production moved from regional Southern rap into mainstream prestige hip-hop, 'Millions' exemplifies the narco-rap visual template that would influence the aesthetics of Future, Young Thug, and post-2015 drill videos. Its rapid-cut…

The director

Samuel Rogers is a music video director and cinematographer whose confirmed credits include Pusha T feat. Rick Ross 'Millions' (2013) and 'We Out Here' (2013), per IMDB (imdb.com/name/nm5544053). He directed the 'Millions' video during late January 2013 for…