Ludacris - Blueberry Yum Yum

What this video is

Released in December 2004 as a promotional single from The Red Light District — an album that debuted at #1 on the Billboard 200 with 322,000 first-week copies — 'Blueberry Yum Yum' exemplifies the mainstreaming of Dirty South hip-hop in the mid-2000s. Produced by Organized Noize (the Atlanta production collective behind much of OutKast's catalog), the track features Sleepy Brown and carries the Atlanta…

Why it matters

A canonical example of mid-2000s Atlanta commercial hip-hop video production: Organized Noize's Southern soul-funk production style paired with Goldwatch's grounded, warm-lit visual aesthetic helped bridge underground ATL sensibility with mainstream Def Jam commercial palatability, marking a…

The director

Jason Goldwatch (born September 1, 1976, San Francisco, CA) is an American music video and commercial director and co-founder and Executive Creative Director of Decon/Mass Appeal, a creative agency and record label based in New York. He attended San…