Ludacris - One More Drink ft. T-Pain

What this video is

Released October 28, 2008, as a single from Ludacris's sixth studio album 'Theater of the Mind' (Def Jam Recordings, November 25, 2008), the video arrives at the apex of T-Pain's Auto-Tune dominance and Atlanta's stranglehold on mainstream hip-hop aesthetics. The track samples Shalamar's 'Take That to the Bank,' bridging late-70s funk-soul with late-2000s club rap. The video's comedic support-group conceit —…

Why it matters

Represents the commercial apex of Dirty South hip-hop's alliance with R&B Auto-Tune production, a dominant sonic formula from roughly 2005–2010. The video's rapid editing, club-narrative structure, and celebrity cameo density codified a template widely imitated across BET and MTV hip-hop…

The director

American film director from Baltimore, Maryland. Studied mass communication at Foothill College. Launched Robot Film Company in 2000. Debuted as music video director in 1991. Won the 2007 MTV Video Music Award for Best Direction for Erykah Badu's 'Honey.'…