Jeezy - Put On ft. Kanye West

What this video is

Released in the summer of 2008, 'Put On' arrived at a pivotal cultural inflection point: the collapse of the U.S. housing market and the onset of the Great Recession created an atmosphere of economic dread acutely felt in Southern Black communities. Jeezy's *The Recession* album and this lead single directly addressed unemployment, foreclosures, and financial precarity. The video's symbolic use of silver-and-black…

Why it matters

A cornerstone of the Atlanta trap-to-mainstream pipeline, 'Put On' demonstrates the genre's capacity for political and social commentary beyond street narratives. Produced by Drumma Boy, its minimalist trap production—paired with the auto-tune aesthetic then reaching peak saturation—and the…

The director

Gil Green (born July 29, 1975) is an American music video, commercial, and film director raised in Miami, Florida. He trained at NYU's Tisch School of the Arts, where his thesis hip-hop video aired nationally on MTV, BET, and The Box. He has directed over…