Ace Hood - Hustle Hard (Remix) ft. Rick Ross, Lil Wayne

What this video is

Released in May 2011, 'Hustle Hard (Remix)' arrived at the apex of the Lex Luger production wave, when his thunderous 808-driven trap instrumentals were reshaping radio hip-hop. The video consolidates three of the era's dominant label ecosystems — We The Best (DJ Khaled/Ace Hood), Young Money (Lil Wayne), and Maybach Music Group (Rick Ross) — into a single visual statement. Its two-location production spanning…

Why it matters

A definitive artifact of the 2010–2012 trap crossover moment, this video documents the visual grammar of the genre's mainstream arrival: rapid editing, multi-artist luxury performance aesthetics, and Miami-rooted opulence. It exemplifies the collaborative label economy that defined hip-hop's…

The director

Gil Green (born July 29, 1975) is an American music video, commercial, and film director raised in Miami, Florida. He studied at NYU's Tisch School of the Arts, where his thesis music video aired on MTV, BET, and The Box. In 2007 he founded production…