Bow Wow - Thank You ft. Jagged Edge, Fundisha

What this video is

Released in November 2001 as the lead single from Lil' Bow Wow's second album Doggy Bag (So So Def / Columbia), 'Thank You' reached #1 on the Billboard Hot R&B/Hip-Hop Songs chart, consolidating Bow Wow's status as the dominant teen rapper of the era. The song—produced by Jermaine Dupri and Bryan-Michael Cox and sampling The Cars' 'I'm Not the One'—functions as a direct fan-address anthem, a commercially astute…

Why it matters

A defining artifact of early-2000s youth hip-hop's R&B crossover mode: the fan-dedication anthem format, multi-artist So So Def/Columbia collaboration model, and sample-based melodic production (The Cars interpolation) all mark this as a direct link between late-1990s Jermaine Dupri pop-rap…

The director

American music video director and NYU Tisch School of the Arts graduate. Founder of Rockhard Films (later Rockhard), a New York-based production company initially focused on hip-hop. Has directed over 200 music videos for artists including Katy Perry, Jay-Z,…