Soul Asylum - Easy Street

What this video is

Released in 1990 as a single from And the Horse They Rode In On — Soul Asylum's fifth full-length and their second on A&M Records — 'Easy Street' arrived during the twilight of the college-rock era, just as grunge was beginning to displace the Minneapolis-rooted alternative underground on MTV. The band, formed in Minneapolis in 1981 out of the same fertile scene that produced Hüsker Dü and The Replacements, had not…

Why it matters

A key artifact of the late college-rock/alternative underground period immediately preceding the mainstream grunge explosion. The video documents Soul Asylum's aesthetic and commercial positioning in 1990 — energetic, eccentric, regionally rooted, and operating outside mainstream MTV visibility —…

The director

Drew Carolan is a music video and film director active from the late 1980s onward, with IMDB-credited work including videos for Living Colour ('Cult of Personality,' 'Open Letter To A Landlord,' 1989), Heavy D. & The Boyz ('Now That We Found Love,' 1991),…