Agents Of Good Roots - Come On (Let Your Blood Come Alive)

Name: Agents Of Good Roots - Come On (Let Your Blood Come Alive)
Uploaded: 1998-01-01T00:00:00+00:00
Description: Released in the spring/summer of 1998, this video exists at the precise intersection of two converging late-1990s cultural currents: the post-Hootie, post-Dave Matthews mainstream absorption of Southern/mid-Atlantic roots rock, and the MTV gatekeeping moment when jam-adjacent bands with college followings received brief, often…

1998 · Post-Grunge Alt-Rock / Jam Band Crossover Era (1997–1999) · music video

Agents Of Good Roots - Come On (Let Your Blood Come Alive) music video

1998Post-Grunge Alt-Rock / Jam Band Crossover Era (1997–1999)Late-1990s East Coast Jam Band / Roots-Rock College Circuit Scene

What this video is

Released in the spring/summer of 1998, this video exists at the precise intersection of two converging late-1990s cultural currents: the post-Hootie, post-Dave Matthews mainstream absorption of Southern/mid-Atlantic roots rock, and the MTV gatekeeping moment when jam-adjacent bands with college followings received brief, often insufficient promotional pushes from major labels. Agents of Good Roots, managed by Red…

Why it matters

Represents the late-1990s wave of East Coast roots-rock and jam-inflected alt-rock acts seeking mainstream crossover via major-label deals. 'Come On' charting at No. 37 on Billboard Modern Rock Tracks while the band simultaneously played the H.O.R.D.E. Festival illustrates the genre's dual…

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