End Of Fashion - Rough Diamonds (HQ)

What this video is

Released in 2004 as the debut EP single for Perth power-pop band End of Fashion, 'Rough Diamonds' emerged during a pivotal moment in Australian alternative music when Triple J's national reach was transforming regional acts into household names. The track entered Triple J's Hottest 100 of 2004 at #81, signalling early mainstream traction before the band's self-titled album became a gold-certified hit in 2005. The…

Why it matters

A foundational artefact of Australian mid-2000s power-pop, 'Rough Diamonds' bridges the post-grunge grit of Perth's live-circuit rock scene with accessible, hook-driven songwriting influenced by You Am I and The Sleepy Jackson. Its Triple J Hottest 100 placement and subsequent inclusion on a…

The director

Michael Spiccia is an Australian director who graduated from art school before becoming one of Australia's most sought-after music video directors. His career began with design work for Baz Luhrmann's production company Bazmark, which catalysed his move into…