California Tuffy - Geraldine Fibbers

What this video is

Released in mid-1997 at the height of the No Depression alt-country movement, this video represents a pointed counter-statement to the glossy MTV production values that defined mainstream music video culture of the era. Bozulich's decision to self-direct — motivated by distrust of outside directors — places the video squarely within the DIY feminist punk tradition. The band was signed to Virgin Records America, a…

Why it matters

A rare artifact of major-label alt-country meeting avant-garde DIY video art. The self-directed, anti-convention production methodology anticipates the lo-fi aesthetic revival of the 2000s-2010s and stands as a document of 1990s feminist underground resistance to commodified rock spectacle. The…

The director

Carla Bozulich is an American singer, composer, and performance artist based in Los Angeles. She fronted post-core/electronic act Ethyl Meatplow before founding The Geraldine Fibbers in the mid-1990s. She wrote all material for the band and directed the…