Bellefire - All I Want is You

What this video is

Released in April 2002, this video sits at the crest of the Louis Walsh-managed Irish pop wave that followed the global success of Boyzone and Westlife. Bellefire, signed to Virgin Records as the first girl group in Walsh's stable, represented a deliberate move toward a more adult-contemporary pop niche than the teen-oriented acts dominating the market. Covering a canonical U2 song lent the group an immediate…

Why it matters

The video is a key artefact of the post-Spice Girls British-Irish girl group moment, demonstrating how Virgin Records and the Walsh management template applied high-contrast, warm-palette naturalism to the girl group format. It is also a rare early credit for cinematographer Robbie Ryan, who would…

The director

BAFTA-winning Scottish filmmaker active in music videos and drama from the late 1990s onward. His short film Tracks (2006) won the BAFTA Scotland Award for Best Short Film, and his BBC1 crime drama hybrid Armchair Detectives (2017) won the BAFTA Scotland…