James Blunt - Same Mistake

What this video is

Released in late 2007 as the second single from All the Lost Souls, 'Same Mistake' arrived during a pivotal moment in James Blunt's career — following the unprecedented global success of Back to Bedlam and facing commercial headwinds in the UK (peaking at #57), while simultaneously achieving major impact in South American markets including a #1 in Brazil, partly driven by a Rede Globo soap opera. The snorricam…

Why it matters

Represents a high-concept application of snorricam cinematography to confessional singer-songwriter pop video — a genre rarely associated with technically experimental camera work. The video bridges Jonas Åkerlund's edgier music video canon (Prodigy, Madonna) with the mainstream adult-contemporary…

The director

Swedish filmmaker and musician born 10 November 1965 in Bromma, Stockholm. Former drummer for black metal band Bathory (1983–84). Rose to prominence directing videos for Roxette before becoming one of the world's most sought-after music video directors.…