Father John Misty - ＂God's Favorite Customer＂

What this video is

Released June 19, 2018, eighteen days after the parent album, this video arrives at a moment when the music video form was being reimagined by indie artists as an extension of the song's emotional argument rather than a promotional spectacle. Father John Misty's 'God's Favorite Customer' album — his fourth under that name, released on Sub Pop and Bella Union — was received as his most emotionally direct and…

Why it matters

Represents a defining example of the 2010s indie singer-songwriter 'anti-video' — a work that achieves aesthetic impact through radical restraint. The zero-cut, single-location, available-light approach positions it alongside a lineage of minimalist music film (Cassavetes, early Dogme) applied to…

The director

Emma Elizabeth Tillman is a visual artist and filmmaker. She directed the 2013 short film 'The History of Caves,' for which her husband Josh Tillman (Father John Misty) composed the soundtrack. She has collaborated with Tillman on music video projects in…