The Right Decision - Jesus Jones

What this video is

Released in March 1993 to coincide with a UK tour, 'The Right Decision' arrived at a pivotal transitional moment in British alternative music. Jesus Jones, formed in 1988, had helped pioneer a techno-indie fusion alongside contemporaries including The Shamen, EMF, and Pop Will Eat Itself. The parent album Perverse — notably one of the first albums recorded entirely on computer (bar vocals) — represented a bold,…

Why it matters

Represents the apex and commercial twilight of UK techno-indie crossover, a genre that fused alternative rock guitar textures with electronic sampling, rave sequencing, and industrial production. The Perverse album and its singles document the moment this movement began ceding ground to the…

The director

Zanna is a UK-based photographer, director and stylist active since the mid-1980s. Known for directing music videos across multiple genres, her credits include work for Simply Red, The Pretenders, Bryan Ferry, and Cathy Dennis, reflecting a broad range of…